The Value Add

Sure, I’m in the promo business, and everywhere I look there are promotional products. They are in your world too, you just may not recognize it. The Tervis tumbler you’re drinking out of? The logo on your backpack? Promos are literally woven into your every day work and personal life.

I’m frequently asked – what do I do? I am in marketing. I source promotional merchandise for clients that represents their brand and delivers results. The merch engages audiences to interact or know the brand. Delivering results and channeling behaviors – is it hard to imagine it can be done with promos? Every time you drink out of The Biltmore coffee cup … you remember your journey to Biltmore and experiences of their brand. Every time you receive something “free” from a promotion, isn’t there a brief moment of thankfulness or WOW?! The more you like the gift received, the more you are thankful and likely to align yourself with that brand.

If the popsocket on your phone was bought at retail without a logo, someone missed an opportunity to market to you. If the safety initiative at work wasn’t backed up with free goodies reminding the team to be safe (weaving the message into the daily subconscious), the director of safety missed an opportunity. I know I’m right, and I can show you (you got it – with results).

Memories on my desk from a visit to the House of Representatives and an experience at Montage Resorts.  Matches courtesy of Delta Magazine.

Memories on my desk from a visit to the House of Representatives and an experience at Montage Resorts. Matches courtesy of Delta Magazine.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on RedditShare on StumbleUponShare on TumblrEmail this to someonePrint this page