What makes a dream team? As Shane Snow says in his book on the subject, the group does better than the sum of the parts, comprised of a difference in perspective (how we see a problem) and difference in heuristics (how we go about solving it).
Before my recent team building trip to Miami, I realized we had something special. I know each member brings a different strength to the table. After going on this adventure, where opportunities and problem solving (with clients) was put to the test – I realized, I truly do have the definition of a dream team. We all have the superordinate goal to grow with our clients and help them succeed, yet accomplish this in a variety of ways.
Every year about this time, I realize how important China is to the promotional products industry. While current political environments may change the dynamic (slightly), most of our big projects, big quotes, and longer lead time opportunities are on hold for 2 to 4 weeks depending on the factory.
While we wait for our prices to come back from China, let’s make a toast to the Year of the Pig – a year meant to bring wealth and prosperity to those who work hard.*
The new products expo is always so fun, yet also very overwhelming because there is never enough time to see it all. Thanks to Hunter (on my team) for putting together a fun video of our favorite things from the show last week …
Have you ever been at a tradeshow, and when you walked into a booth – there were suddenly songbirds singing, fresh air and cushy flooring? Well, basically that happened when I walked into the booth of our friends at Numo! Their cut & sew capabitlities are top notch, and they are right on trend with all the cool textured fabrics. I found myself wanting to sit at their faux desk, hang out at their couch, and will forever use ALL of their products … Let’s just say it’s a #winwin.
It’s been a whirlwind of a day walking for miles and miles on the tradeshow floor. Can’t wait to show you the new finds, new trends, and new colors. Follow me on Instagram @nicmcnamee for a sneak peek!
I know you’ve seen them, Bobbleheads of anyone from MLB players to CEOs … either you or your children most likely have one. This little promo actually takes a lot of work, from both my team and corporate marketers, from virtual concept to final product (and usually at least 10 revisions).
The hard work is worth it when we have the opportunity to see the excitement when the CEO or player sees their very own bobblehead vision becoming a reality for the first time.
Well it’s not Canada Goose down (nor the price point) but it is still pretty awesome – Marmot jackets have taken our industry by storm. With so many options available in jackets, vests, and even backpacks – these are my top two (today). Interested in learning more? Email me at email@example.com.
In the world we live in, downturns are inevitable. I’m all for there not being a downturn any time soon; however, you can’t help but read the headlines and wonder if something is about to change. It’s pretty common knowledge that when there is a downturn, you’re not supposed to stop marketing. But why do people do it? I can see cutting some superbowl ads, but we don’t advise cutting the most cost effective marketing medium (promotional items)!
In 2008 I had the opportunity to be involved with many companies who took advantage of the downturn (their competitors slashing their marketing budgets). With the expectations that sales would slow, I followed my own advice and actually increased marketing and client-related travel spend. That year, working for a small/local promotional distributor, we ended up having our best year ever (at that time). The clients that we served pushed harder to gain visibility and market share, and thrived. As you plan for 2019 and fear the occasional downturn news, keep marketing – because at the end of the day, marketing is your voice and brings the results you want.
Throwback to 2009 … t-shirts for the Hampton conference!
Many clients are well into planning for 1st and 2nd quarter 2019. What does your year look like? Will you have new hires, or perhaps growth with new clients? Will you be thanking VIPS? When the person signs on the dotted line to join your team or your cause, what do they receive?
A carefully planned welcome set can help increase brand love for your company, reduce buyers (decision) remorse, and sometimes even instill a bit of gratitude towards your company or initiative. When you’re reviewing that marketing or HR budget, be sure to save some money to welcome those that join you.
Whether you’re sending out food gifts to your clients, or on the receiving end at the corporate office – they are part of the holiday season year after year. Don’t be that person that sends the dreaded tin of stale (what are they, shortbread?) cookies that look 1980.
Let us help you wow your clients, teams, or their families with food gifts that stand out. My fave two years running are Sugarfina bento boxes, sure to surprise and delight just about anyone.