Sure, I’m in the promo business, and everywhere I look there are promotional products. They are in your world too, you just may not recognize it. The Tervis tumbler you’re drinking out of? The logo on your backpack? Promos are literally woven into your every day work and personal life.
I’m frequently asked – what do I do? I am in marketing. I source promotional merchandise for clients that represents their brand and delivers results. The merch engages audiences to interact or know the brand. Delivering results and channeling behaviors – is it hard to imagine it can be done with promos? Every time you drink out of The Biltmore coffee cup … you remember your journey to Biltmore and experiences of their brand. Every time you receive something “free” from a promotion, isn’t there a brief moment of thankfulness or WOW?! The more you like the gift received, the more you are thankful and likely to align yourself with that brand.
If the popsocket on your phone was bought at retail without a logo, someone missed an opportunity to market to you. If the safety initiative at work wasn’t backed up with free goodies reminding the team to be safe (weaving the message into the daily subconscious), the director of safety missed an opportunity. I know I’m right, and I can show you (you got it – with results).
Memories on my desk from a visit to the House of Representatives and an experience at Montage Resorts. Matches courtesy of Delta Magazine.
This month we had the pleasure of visiting one of our top supplier partners at their factory in Tampa, FL. This factory has a whopping 750,000 square feet of space that houses $100M of domestic inventory. While there is certainly plenty of machinery involved with the logo development of your promo, most people are surprised at the amount of manual labor required to set-up the product for the machine. There are 3,500 employees at this one factory alone!
I am thrilled and honored to be recognized as one of the Most Creative People in Promo by Advertising Specialty Institute and Counselor Magazine. I would be remiss if I didn’t share that the creativity both in promo and on this blog, is supported by an amazingly creative behind the scenes team! Thank you to Hunter Janda for his creative photo shoot (for this award and always), Wayne Hastings for his amazing skills designing my dream blog, and to my creative clients who push me every day.
It can be a little tricky when you need … ohh 10+ logos on one promotional item. The problem is solved beautifully with this full wrap imprint on our Basecamp wide mouth vacuum insulated bottle. It is one of my faves not only for the decoration superstardom, but also the hot/cold factor (hot for up to 12 hours and cold for 24 hours). Let’s just say, it’s a win-win.
I just returned from San Antonio, Texas where we attended our Boundless National Sales Meeting (Founders). We met with our top supplier partners to discover new product and lifestyle trends, brainstorm client opportunities, and learn more about the regulations that impact our industry. There are so many fun, new products … click on the video below to see just a few of my faves!
I wish I had a crystal ball and had known about the marketing opportunities on your cell phone.
Gone are the days of custom iPhone cases and now enter … so many new variables for that coveted cell phone space! One of the first promo items to market was the card holder silicone wallets that attached to the back of your case. This product category was and still continues to be perfect for hotel card keys and a few credit cards on a night out. Then the cult-like following of the PopSockets happened, this is my personal fave for texting, kids watching movies, and holding the phone while running. There is basically everything in between from leather wallets that have rings for easy texting, to silicone wallets with RFID and even the latest find – the sling grip in multiple sizes for all of your electronic devices. Which one works best for your organization? – Let’s talk!
The bottom line is, in your storage room or at your event, consider a cell phone promo a necessity along side that of your staple logoed pen.
A few years ago we had 1 or 2 suppliers who made custom socks, now we have dozens … even main stream hard good suppliers are jumping on the logoed sock bandwagon. On vacation with my family, we happened upon a sock store (which, coincidentally was utilizing all my fave sock vendors) and we all quickly became hooked. I can’t wait to wear these new Wonder Woman socks to the gym!
Sock ideas …
> Senior Leaders giving interviews /presentations on stage
> Target Market Generation X, Y, Z (??)
> Cult followers of your brand!
Basically anywhere you want to spread brand love … Let us help create some fun sock ideas that mesh well with your corporate identity. Together we’ll make the perfect pair.
I live in the promo world and most people tend to call promotional merchandise ‘SWAG’ (stuff we all get). Yes there are plenty of times where that budget pen or key chain flashlight is needed, and in those instances I would also call it SWAG. More recently, people are interested in the unique and memorable. Incorporating your brand into the lifestyle of the recipients is not only beneficial to marketers like myself and our clients, but more desirable to the end recipients of course. Call it staying power, ROI, power of promotions … at Boundless, we call it Brand Love. Let’s make your next promotion memorable, contact me for more details, email@example.com.
A decorative, functional piece but more importantly a memory of their favorite wine.
A gift of gratitude? This cruise line gives blank cards to their travel agents (who in turn utilize to thank their cruisers)…
Can your calendar do this? Consider a paper calendar for 2018, but one up it with a digital component and ability to easily measure ROI. This little number, available in a variety of sizes and styles will be sure to turn heads (not to mention, sure to add additional messaging opportunities!).