Best of the best …

Wow!  It’s been an intense few days at the ANA Masters of Marketing conference.  I’ve never been to a conference where in a single day I cried for … not one, not two – but three presentations.  Apparently Pampers commercials to the tune of Silent...

Promo Party Miami Style

We had a blast this week in Miami, hosting our clients at the DoubleTree Miami/Doral for two lunch & learn sessions.  Our VP of Marketing, Robyn Dettmer, spoke on issues related to our industry (ahem, tariffs) and the cool new trends we’re seeing going into...

I hate free stuff. Said no one.

Ever. I’m having a little contest, are you interested? What does a gal who is in promo sales receive at the promo company corporate meeting goody bag? It has to be awesome right? Perhaps even a step above the norm? (If you’re going to wow a person who...

It’s a Promo Party!

And who doesn’t love free stuff? I’m so thankful to be in the business of giving people “happies” and helping others give out happies (while generating return on investment, of course). Having an on-site promo party is one of the many ways we...

I’ve got a talent, if you’re interested.

If you’re good at what you do, why not tell people? I am not strong in the areas of history, science, or grammar (or many other subjects as my fifth grader would tell you). However, when it comes to the arena of promotional merchandise, I’ve got a very...

Dream Teams

What makes a dream team? As Shane Snow says in his book on the subject, the group does better than the sum of the parts, comprised of a difference in perspective (how we see a problem) and difference in heuristics (how we go about solving it). Before my recent team...