It’s amazing what a little bit of an action shot can do to a promo item! Consider sprucing up your landing page with lifestyle images to put things in perspective.
I mean, after all, this is real life right?
Lifestyle Images
Going Places
Have promos, will travel. Let’s be honest here, most of the travel accessories you take on your business and personal trips, are promotional items. You need holders for all of your stuff! (And those holders … should have your company logo, a brand logo you admire, or perhaps someone who is trying to market to you). So let’s stop wasting time and start promoting the right item, that will make it where you want it to be.
To start a conversation, email nmcnamee@boundlessnetwork.com.
…
And this post is dedicated entirely to …
Have you ever been at a tradeshow, and when you walked into a booth – there were suddenly songbirds singing, fresh air and cushy flooring? Well, basically that happened when I walked into the booth of our friends at Numo! Their cut & sew capabitlities are top notch, and they are right on trend with all the cool textured fabrics. I found myself wanting to sit at their faux desk, hang out at their couch, and will forever use ALL of their products … Let’s just say it’s a #winwin.
Let’s talk cut & sew fun cool office, totes, lunch bags and more! Email me at nmcnamee@boundlessnetwork.com.
…Promo Show #Day1
It’s been a whirlwind of a day walking for miles and miles on the tradeshow floor. Can’t wait to show you the new finds, new trends, and new colors. Follow me on Instagram @nicmcnamee for a sneak peek!
Happy National Bobblehead Day!
I know you’ve seen them, Bobbleheads of anyone from MLB players to CEOs … either you or your children most likely have one. This little promo actually takes a lot of work, from both my team and corporate marketers, from virtual concept to final product (and usually at least 10 revisions).
The hard work is worth it when we have the opportunity to see the excitement when the CEO or player sees their very own bobblehead vision becoming a reality for the first time.
Interested in learning more? Email me at nmcnamee@boundlessnetwork.com.
Favorite Things …
Well it’s not Canada Goose down (nor the price point) but it is still pretty awesome – Marmot jackets have taken our industry by storm. With so many options available in jackets, vests, and even backpacks – these are my top two (today). Interested in learning more? Email me at nmcnamee@boundlessnetwork.com.
Can’t view this post? Click HERE.
Don’t forget to subscribe!
…Promos & the economy
In the world we live in, downturns are inevitable. I’m all for there not being a downturn any time soon; however, you can’t help but read the headlines and wonder if something is about to change. It’s pretty common knowledge that when there is a downturn, you’re not supposed to stop marketing. But why do people do it? I can see cutting some superbowl ads, but we don’t advise cutting the most cost effective marketing medium (promotional items)!
In 2008 I had the opportunity to be involved with many companies who took advantage of the downturn (their competitors slashing their marketing budgets). With the expectations that sales would slow, I followed my own advice and actually increased marketing and client-related travel spend. That year, working for a small/local promotional distributor, we ended up having our best year ever (at that time). The clients that we served pushed harder to gain visibility and market share, and thrived. As you plan for 2019 and fear the occasional downturn news, keep marketing – because at the end of the day, marketing is your voice and brings the results you want.
Throwback to 2009 … t-shirts for the Hampton conference!
Don’t forget this line item on the budget …
Many clients are well into planning for 1st and 2nd quarter 2019. What does your year look like? Will you have new hires, or perhaps growth with new clients? Will you be thanking VIPS? When the person signs on the dotted line to join your team or your cause, what do they receive?
A carefully planned welcome set can help increase brand love for your company, reduce buyers (decision) remorse, and sometimes even instill a bit of gratitude towards your company or initiative. When you’re reviewing that marketing or HR budget, be sure to save some money to welcome those that join you.
Can’t see the picture? Click HERE. Questions? Ideas? Let’s talk! Email me at nmcnamee@boundlessnetwork.com.
Food Gifting 101
Whether you’re sending out food gifts to your clients, or on the receiving end at the corporate office – they are part of the holiday season year after year. Don’t be that person that sends the dreaded tin of stale (what are they, shortbread?) cookies that look 1980.
Let us help you wow your clients, teams, or their families with food gifts that stand out. My fave two years running are Sugarfina bento boxes, sure to surprise and delight just about anyone.
There are many more cool ideas in a variety of price points, let’s talk!
Email nmcnamee@boundlessnetwork.com.
Oversold.
We’ve all been there, you realize it eventually – whether it’s after you walk away from the car dealership and knew you didn’t get the best deal, or weeks later when the product or service ‘they’ promised wasn’t what ‘they’ said it was.
I had the opportunity to attend the Cruise World conference in Fort Lauderdale today and see clearly, the person in charge of the lanyards was oversold. Sure it’s not a car, but you still don’t need the clip on both the lanyard and the holder. The question is, did the buyer ask the salesperson to come in and fix it with the safety pin? They should have, and the better salesperson (if they realized it was a mistake) would have quickly offered the solution. With thousands of attendees, this is actually not an easy work-around. What type of salespeople do you work with?
We are planning on partnering with you for the long term, not the quick oversell. Can’t read this post? Click HERE.
…