Frequently Asked Questions about Promo Marketing

What is a heat transfer?

A heat transfer is an image digitally printed on a substrate using specialty inks. We then use heat and pressure to apply the substrate which releases the ink onto the item. The process is slightly different depending on the item, for instance on apparel we include elastane fibers in the substrate so the transfer will stretch with the fabric and minimize cracking over time. Heat transfers are great for small text or details, a large amount of colors, or unusual logo placements.

What is the difference between a deboss and an emboss?

A deboss is a sunken in imprint of your logo, typically into leather materials.
An emboss is a raised logo, typically on paper (like wedding invitations).

What does PMS stand for?

PMS stands for Pantone Matching System. It is a color standardization system that helps in color identification and matching. If you are picking a “spot” color, you are picking a color specifically out of the PMS color book. Fun fact: Each year the Pantone system picks a color of the year! Learn more at

What does 4CP stand for?

4CP means four color process. It is also commonly referred to as CMYK printing. CMYK refers to the colors cyan, magenta, yellow, and black. The true meaning for K is Key Plate. Printing on paper can easily achieve 4CP. Some promotional items allow for 4CP with the help of digital printers. Typically promos allow for 1, 2, or sometimes 3 spot colors in print.

What is a digitized file?

A logo or artwork will be “digitized” for embroidery. It is a file type that ends in .dst and is set-up specifically for embroidery machines requiring thread. We typically use digitized files for hat and apparel embroidery pieces, but it can sometimes be used on bags and other promotional items.

What is an EPS file?

EPS stands for Encapsulated Postscript Vector graphics. EPS is a file extension for a graphics file format used in vector based images of Adobe Illustrator, CorelDraw, and other illustration programs. If you don’t have a .EPS file for your logo, sometimes you may have an .AI or a .PDF that is “vector-based” and this can usually work. If you do not have a vector file, someone on our team will help you make your artwork vector ready for print. The vector format provides the best possible printing on the promotional piece, removing the possibility for blurred lines and logos.

Does using your team cost money?

We do not charge fees for your (amazing) decision to utilize our talents. We earn our keep based on the products you purchase. Our prices will always be below MSRP (manufacturer’s suggested retail price), as well as, in line or better than our competition. Our goal is not to sell you the most expensive version of XYZ, it’s to educate you to make the best decision on a promotional piece that achieves the objectives you set forth (more likes, impressions at the ball game, etc.). It’s always best to be open about your budget and goals, so we can best serve you.

Have a question we should add?