It never ceases to amaze me how global issues impact our promotional marketplace.  From rolling blackouts, strikes at a port of entry, tsunamis, tariffs, and now – health outbreaks like the coronavirus.  As we all know, people in Wuhan are not going to work (or in same cases, do not have the ability to get to work) because of this health concern.  With many products in our industry being produced in China, it will eventually impact our supply chain.

What can we do about it? When tariffs were imposed, we increased domestic production and sourced from countries outside of China.  Those experiences were positive and relationships strengthened around the world.  My team at Boundless will continue to work in this fashion to make sure you and your end-users are protected.  It is worth noting, CDC said in a statement “Coronaviruses are generally thought to be spread most often by respiratory droplets.  Currently there is no evidence to support transmission of 2019-nCoV associated with imported goods and there have not been any cases of 2019-nCoV in the United States associated with imported goods.”  However, I’m of the opinion – you can’t ever be too careful.

We will monitor and stay on top of this potential concern impacting our industry.  After all, it’s what we do.   Having a promotional partner you can trust is key to a successful long term promotion of your brand.

You can learn more about the impact to our industry by reading this article published by ASI Central.