If you’re good at what you do, why not tell people? I am not strong in the areas of history, science, or grammar (or many other subjects as my fifth grader would tell you). However, when it comes to the arena of promotional merchandise, I’ve got a very specific, unique, talent.

Maybe you cut your own hair, and do your own taxes. Maybe you’re a little bit good at a lot of things. However, if you want to have an amazing hair cut or clean tax return – you might just hire an expert. Shouldn’t the promo piece of your marketing job be the same?

Don’t just kind of think it’s going to work, ask someone who knows.

You have to want it first.