I live in the promo world and most people tend to call promotional merchandise ‘SWAG’ (stuff we all get). Yes there are plenty of times where that budget pen or key chain flashlight is needed, and in those instances I would also call it SWAG. More recently, people are interested in the unique and memorable. Incorporating your brand into the lifestyle of the recipients is not only beneficial to marketers like myself and our clients, but more desirable to the end recipients of course. Call it staying power, ROI, power of promotions … at Boundless, we call it Brand Love. Let’s make your next promotion memorable, contact me for more details, firstname.lastname@example.org.