White Papers

Understanding U.S. Consumer Sentiment During the Coronavirus Pandemic

Early insights from Resonate Connected Flash Study of nearly 5,000 Americans during March 2020

We are all adjusting in real time to a global pandemic that the world hasn’t experienced since 1918. Our lives have been thrown into disarray on multiple levels — as individuals, family members, consumers, managers and business leaders.

In a short period of time, businesses have shifted to remote work, families are required to social distance, and, in many states, there are mandatory stay-athome edicts in place.

Source:
Resonate National Consumer Study (©2020 Resonate)

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Rogue Spending

Making deals out of vendor contracts hurts your brand and bottom line.

Don’t let the various complications that come with a branded merchandise spend program scare you. When setup correctly and regularly monitored, your company will see benefits that far outweigh the costs. Master marketer, Seth Godin, once said, “It is impossible to market at people any more. The only choice is to market with them.” Advertising that creates resonance helps consumers identify with the brand on a personal level and drive what we call, Brand Love moments which provides the foundation for an enduring brand relationship. Promotional products are a proven channel for brands to generate a more favorable impression across all consumer audiences.

Source:
Boundless (www.boundlessnetwork.com)

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How to Protect Your Brand in the Age of Transparency

Practical Strategies for Marketing Procurement

The global trend of supply chain transparency is rapidly changing the landscape for marketing and procurement.

An increasingly transparent world in combination with the growing customer expectations and preferences for authentic brands, are creating both increased risk and unprecedented opportunity to add value for marketing procurement teams.

Marketing and procurement managers now have the unique opportunity to become leaders inside their organizations by creating a collaborative climate that drives sustainable innovation while reducing risk within their business.

This white paper will look closely at these potential risks and share frameworks that will empower marketing procurement to proactively respond to the trends in transparency and ensure that they are able to transform this potential risk into an opportunity.

Source:
Boundless (www.boundlessnetwork.com)

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